About us

Samantha Lawrence laughing with Jane Atkinson as Jane positions a large vase of coral colored gladioli on a kitchen table

Our story began with an idea.

We wanted to support the creative industries, turning our passions and experience into something bigger.

We have seen all the good and bad aspects of TV and we believe in making space for more voices in this industry: we want everyone to be seen and heard. 

Together, we can face the industry challenges head-on so that you can focus on serving the audience by creating brilliant content.

But most of all, we’re bored of talking about change and by working with companies like yours, we get the chance to make change. That’s what gets us out of bed in the mornings.

Samantha Lawrence and Jane Atkinson sitting at a kitchen counter

Our values

  • We act with uncompromising honesty and integrity.

  • We are collaborative and curious.

  • We value and develop diverse talents, initiatives and leaders.

  • We work with empathy and compassion.

  • We build trust through responsible actions and honest relationships.

  • We are passionate, humble, disruptive & progressive thinkers.

Meet the team

  • Jane is a well-respected figure in both the UK and international production industries. As the former Director of Global Production at entertainment powerhouse Fremantle, she played a key role in supporting 32 production companies worldwide, with a special focus on collaborating with global streamers.

    Following an accomplished career in production management, which saw her working on a wide range of the most recognisable entertainment brands, Jane's central purpose is to enable exceptional working practices for stability and business growth.

    A passionate leader with an entrepreneurial mindset and a proud North-Easterner, Jane currently lives just outside Middlesbrough, nestled in the beautiful North York Moors.

  • Samantha is a dynamic leader skilled in driving growth and shaping strategy. Most recently, she served as Managing Director at the Emmy award-winning Box To Box Films, where she guided the company through a phase of exponential growth and securing significant investment.

    Before that, Samantha spent 7 years at NBCUniversal, including five as MD of Monkey Kingdom. During her time there, she diversified the business to enable its commercial growth and profitability. Prior to that she spent 9 years at Silver River as MD, guiding the company from its launch all the way to its sale to Sony.

    A working-class girl from Birmingham who didn’t go to university, Samantha is dedicated to making sure representation is what drives the next generation of creative leaders.

"Samantha and Jane are both committed to cultivating a diverse and inclusive creative industry. As strong advocates for change, they actively champion diversity, inclusion and the importance of ensuring that every voice is heard. Their passion drives them to promote a future where the next generation of content creation leaders comes from all backgrounds and experiences.”

Global reach, UK spirit, London buzz, regional heart!

Media MDs are:

Company builders

Finding new opportunities to take your business to the next level.

Culture makers

Understanding your business and how your people make your business shine.

Strategic thinkers

Defining objectives and setting out your roadmap to success.

Industry experts

Inviting creatives to benefit from our knowledge and experience.